General Manager Sales Central Africa
About Brussels Airlines
Brussels Airlines, part of the Lufthansa Group (LH Group) , is the national airline of Belgium with its home base at Brussels Airport.
Our mission is to be the most reliable airline, making everyone feel at home.
We are passionate about what we do, whether it’s on board, in an office, in the hangar or at an airport. Our people are recognized for always going above and beyond and for constantly challenging themselves.
Purpose of the position
The General Manager Sales is responsible for the planning, coordination and management of sales activities in his/her designated country(-ies) or region for LH Group and JVs. Where applicable, she/he is the representative of LH Group in the country(-ies) or region(s) and builds and develops relationships with the relevant stakeholders.
In close collaboration with the GM sales units he/she exploits the revenue potential from the new business segment, SME as well as account managed customers and travel agents. She/he leads and motivates the team to drive awareness and position LH Group and JV partners (where applicable) optimally in line with strategic initiatives. She/he is part of the Execute Sales process.
Your Tasks
Business Development & Account Management
- Establish, execute and follow-up annual sales objectives and KPI targets in line with the assigned budget and market development for LH Group and JV partners.
- Identify revenue/cost opportunities in cooperation with the GP sales units and develop appropriate measures to exploit these opportunities in all relevant segments.
- Assess account developments and performance (in terms of customer behaviour, competitor activities, tools, technology and trends), evaluate and derive appropriate measures.
Steering & Monitoring
- Responsible for negotiation and approval of agent and corporate customer contracts in his/her field of responsibility.
- Coordinate LH Group & JV partner topics with relevant interfaces and local execution of commercial requirements.
- Steer sales promotion activities based on defined action plans, where applicable.
- Steer customer service activities based on defined processes, where applicable.
- Continuous performance monitoring against set targets and derive appropriate actions to meet sales / budget targets accordingly.
- Close coordination with sales and marketing units on GP and regional level.
Representation & Information
- Represent LH Group and JV carriers within her/his assigned country(-ies) or region (where applicable, PoA).
- Ensure internal flow of information and cooperation with relevant interfaces.
- Participate in other duties as assigned.
People Management
- Select, lead, guide and motivate his/her team.
- Personnel planning in accordance with target agreement and budget allowance.
- Develop the team and foster talent by applying the available performance management tools.
Process Orientation
- Accountable for process execution within his/her department.
- Actively collect and contribute ideas for process improvements.
Local / Regional Specifics
- As general sales manager, in charge at area level of Democratic Republic of Congo, Cameroon and Angola.
- Responsible at the level of 2 airlines : SN and LH.
Your Profile
- Master degree.
- Relevant experience of 3 to 5 years at least in Sub Sahara Africa.
- Entrepreneurial / commercial mindset.
- Ability to manage complexity.
- Negotiation skills.
- Experience in negotiations with trade unions.
- Independent and proactive approach.
- Strategic and conceptual thinking.
- Problem solving/solution oriented.
- Conflict management skills.
- Structured/systematic skills.
- Leadership skills.
- Proficient in both French and English.
- Your country of residence for this position will be the DRC, Kinshasa.
